Organic stars 

Google organic stars display your product’s star rating alongside your product pages in the organic (non-paid) search results. To decide on this star rating, Google collects data from trusted review sites (such as Feefo) to come up with an average score.  

Up until recently, service reviews could also help you become eligible for organic stars, but this is no longer the case. To become eligible for organic stars, you must be collecting and displaying product reviews.  

How do I become eligible for organic stars? 

There are just two things you need to become eligible for organic stars: 

  • You must be collecting product reviews from a trusted third-party platform, such as Feefo 

  • You need to mark up your product pages with the correct schema 

Schema is code that is added to your website to help search engines understand the content on each page. To become eligible for organic stars, the only schema you need to worry about is product. 

You can add product schema yourself, or you can use Feefo’s full integration option, which will add it for you! Find out more about our on-page integration (full integration) here.  

If you want to use a different integration and add the schema yourself, the code you need is below. Remember to change the ‘aggregate rating’ information to match those collected for each product. 

<script type="application/ld+json">{"@context":"","@type": 




"ratingValue":"enter review score", 

"reviewCount": enter review count}, 

"description":"Example Product", 

"name":"Example Description", 


Once you’ve added your schema make sure it’s correct by running your page through Google’s Structured Data Testing Tool. Any errors will need to be corrected before you can become eligible for organic stars. 

Why aren’t my organic stars appearing? 

Ultimately, Google has the final say on whether it decides to display organic stars alongside your product pages. Even if you use our full integration option, there’s no guarantee organic stars will show.  

However, it may be worth checking the following just in case you’ve slipped up somewhere: 

  • Double-check your schema is correct and error-free 

  • Wait a few weeks for Google to crawl your site – organic stars are unlikely to appear straight away  

  • Make sure you’re collecting product reviews and marking up product pages – other pages are no longer eligible for organic stars 

Still having problems? 

Read our SEO guide for more help and information on organic stars. If your question still hasn’t been answered, please contact