What is Campaign Manager Tool (CMT)?
Campaign Manager Tool allows you to add more than one ‘campaign’ in the Hub. Having multiple campaigns allows you to create and send different feedback requests at different points in the customer journey.
Each campaign can consist of multiple touchpoints in the customer journey, where you can send customisable and personalised feedback requests to your customers.
You can use CMT to increase your response rates by personalising content or send times to suit different customers, collect feedback and insight from across the entire customer journey and collect private reviews.
To find out more about setting up your campaign preferences, read our article link]
Not sure how CMT could work for your industry? Here are some examples:
Request feedback after purchase
Request feedback after an item is returned
Request feedback after store collection
Request feedback after a valuation of a property
Request feedback after a viewing
Request feedback after successful completion of a purchase or rental agreement
Request feedback after a quote
Request feedback after buying a service/policy
Request feedback after a claim
Request feedback after an interaction with customer services
Request feedback after an inbound enquiry
Request feedback after an interview
Request feedback after position secured
Request feedback after booking
Request feedback after arrival
Request feedback after excursion
Request feedback after the purchase of a vehicle
Request feedback after a test drive
Request feedback after a service appointment at a dealership or garage
How do I set up more than one campaign?
Login to the Feefo Hub and head to ‘Campaigns’ > ‘Manage Campaigns’. If CMT is enabled on your account, then you will see the ‘Create New Campaign’ button in the top right:
What happens if I want to add multiple feedback requests in a single campaign?
Each additional campaign that you set up can include multiple triggers if you want to contact customers several times. For example, if you’re collecting feedback on a holiday experience you could include the post-booking, post-arrival and post-holiday requests in one campaign, requesting service and/or product feedback at each stage.
To add additional requests to a campaign you have set up, go to ‘Campaigns > Manage Campaigns’ and select ‘Actions > Edit’ on the campaign you want to modify. From there you’ll see the option to ‘Add New Trigger’:
Any Feefo sales or product tag (link) can be used to trigger a feedback request. We recommend using the sales tag ‘campaign’ to manage your campaign triggers.
Callout: CMT is an additional feature which may not be part of your current Feefo package. If you cannot find it within the Hub and would like to add it to your account, get in touch with us to ask for more details and pricing information.
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