Your merchant identifier, or your MI, is used to identify your account in any sales data you send to Feefo and any integration methods you use to display reviews on your website. To find out what it is, follow the below steps. 


  1. Log in to the Hub 

  1. Go to ‘Settings’ on the left-hand menu, then select ‘Business details’ 

  1. You’ll find your merchant identifier under ‘Feefo account details’ on the right-hand side 

  1. You can copy your merchant identifier by clicking the symbol next to your ID – making it easy to paste elsewhere!