This article describes the features and functionality associated with the Product Performance Report.

The Product Performance Report digs deep into your product feedback to provide a summary of each product's performance. It's available to all merchants who collect product feedback but additional topic and sentiment data is added for those using our Performance Profiling solution. Data filters are used to set the focus to products and/or topics. Links from the data give an easy-to-use yet powerful launching point to view your product's detailed sentiment analysis.  The report is accessed from the Feefo Hub menu Reports > Product Performance.

Filtering is applied through a series of options at the top of the report.

  • The date filter includes the usual date fields for defining the time-frame together with the option of defining whether this is based on the date the sale was made or the date the review was submitted/updated. Actions available are emailing the report as a PDF file, scheduling an automated report to run at regular intervals, saving the report as a PDF file and saving the report as a CSV file.
  • View determines whether the not-tried-yet, 5-star, 4-star, 3-star, 2-star and 1-star columns display the results as a number of reviews or as a percentage of the total reviews. The default is to display as a percentage.
  • When the report is first opened, all products that have one or more sales and one or more reviews are listed in the 'Sales by Product' section. Search for products filters which products are displayed by using your product's name or SKU (for individual products), or Parent SKU to show a group of products with a common parent SKU. The search field supports partial matching (e.g. entering 'shoes' will list all products with 'shoes' in the product name) and auto-suggestions are presented in a list after entering the third character. If several products are matched during the search (e.g. if 'shoes' is entered), all of the matched products will be listed in the 'Sales by Product' section. If a single product is matched and then selected, only that product will be shown in the resulting Performance Product Report
  • Select Topics filters the viewed results by the topics found within your reviews.
    • When first opening Select Topics, there are no active topic filters. This means the Select Topic filter has no function so all topics for all products will be displayed in 'Sales by Product'.
      On the left-hand side are the active topics that the product reviews need to include to be listed in 'Sales by Product'; on the right-hand side are the topics that are inactive but are available for selection. The number of times that topic appears in the reviews is shown as the number of mentions and this is how the topics are sorted, the most mentioned at the top. Hovering over the of an active topic filter will turn it red and clicking it will remove the topic from the active topics and move it to the inactive list. Hovering over the + of a topic in the inactive list will turn it green and clicking it will add the topic to the active topics. Up to 5 topics can be added to the active topic filters.
      Use Add topics to filter by to search the inactive list for a particular topic. As text is entered, the list of topics auto-filters to show only the ones that match the search criteria. Clicking the + alongside the ones that are needed will move them to the active topics. Click on Apply Changes to apply the topic filter.
    • The final filter, Only Products With Feedback, configures whether only products with reviews are listed in 'Sales by Product'.  This option is only available when the date filter is configured to filter by the sale date. The default when displayed is disabled. This means that all products will be listed, even those that have not received any reviews. 
  • Looking at the Sales by Product table:
    • The columns are configurable using the 8/18 columns selected drop-down. Default columns include all sentiment analysis data but the other columns differ dependent on the setting of the date filter (whether sale date or review date). The time-frame filter determines the period of the data displayed in all columns. 
    • All blue text in the table links to additional reports:
      • Clicking on a Select by Product name links to a detailed sentiment report for just that product. For example:Links to:
      • Clicking on a Feedback number links to a set of reviews for just that relevant product under the Feedback menu. For example:Links to:
      • Clicking on a Most Mentioned Topic links to the Feedback menu with the topic defined as a keyword for the filter. For example:Links to:

The features and functionality for the Product Performance Report are now complete. See the individual product performance report for more details about a product's sentiment.