Request parameter
Value
Required or optional
Default
Endpoints Authentication required 
merchant_identifier
string
Required
None
summary, reviews No

merchant_identifier is the merchant’s unique Feefo identifier which is usually in the form merchantname-com. The value of the merchant_identifier can be found in the Feefo Administration Portal under 'Settings > Business Details > Feefo Account Details > Merchant Identifier'. Take a look at Where to find my merchant identifier for further guidance.

An example Reviews API call using merchant_identifier is:

https://api.feefo.com/api/version/reviews/all?merchant_identifier=example-retail-merchant

Where:

  • version = the version of the API associated with the URL. See API Versions for the version number.
  • all = returns both service and product reviews.
  • merchant_identifier = the merchant's unique Feefo identifier, which in this example is example-retail-merchant.

Full details about the API can be found at Reviews API (Customisable Integration).

Reviews API Response Parameters (Reviews)Reviews API Parameter: tags