Text file field name
XML field name (case sensitive)
Required/Optional
Default value
customer ref
customer_ref
Optional
None

customer ref is your customer reference number for this customer. Feefo doesn’t use this information but if you would like to import customer comments back into the customer records of your Customer Relationship Management (CRM) software, this is the field to use. The field can also be used to hold additional information that you would like to report against.

The customer ref is displayed when logged into the Feefo Hub as part of the recent sales (see 'Sales > Upload Multiple Sales') and download sales reports (see 'Reports > Download Sales'). It can also be exported to a CSV file available under 'Reports > Download Feedback'.

Sales File Field: feedback dateSales File Field: amount