merchant identifier is used in both sales files and product catalogues to define the merchant’s unique Feefo identifier which is usually in the form merchantname-com. The value of the merchant identifier can be found in the Feefo Hub under 'Settings > Business Details > Feefo Account Details > Merchant Identifier'. The value used in either file must be identical to that published in the Hub. Take a look at Find Your Merchant Identifier for further guidance.

Usage is as follows:

File typeTXT/CSV file field name
XML field name (case sensitive)
Required/Optional
Default value
Sales file
merchant identifier
merchant_identifier
Required
None
Product cataloguemerchant identifier
N/ARequired
None

Back to Product Catalogue field summary