Text file field name
XML field name (case sensitive)
Required/Optional
Default value
merchant identifier
merchant_identifier
Required
None

merchant identifier is the merchant’s unique Feefo identifier which is usually in the form merchantname-com. The value of the merchant identifier can be found in the Feefo Administration Portal under 'Settings > Business Details > Feefo Account Details > Merchant Identifier'. Take a look at Find Your Merchant Identifier And API Key for further guidance.